‘Mary Jane’ Exhibition Introduce
The Mary Jane Berlin 2024 Exhibition is set to take place from June 14 to 16, 2024, at Messe Berlin, one of Europe's premier exhibition venues. This event is Germany's leading hemp trade fair, and it's growing rapidly, with over 28,500 visitors and 250 exhibitors from 40 countries expected to attend.
Mary Jane Berlin is more than just a trade fair—it's a vibrant festival that combines business with entertainment. The event features a diverse range of activities, including live concerts, lectures on cannabis, and a unique beach area with a pool, making it an exciting experience for both industry professionals and the general public.
In 2024, the exhibition will expand significantly, doubling its space to accommodate more exhibitors and provide better infrastructure. This move to Messe Berlin marks a new chapter for the event, emphasizing its role as a key hub for the global cannabis and hemp industry. The exhibition will also include conferences, cultural events, and a wide variety of products related to hemp, such as cosmetics, building materials, and textiles.
For more information, you can visit the official Mary Jane Berlin website or the Messe Berlin page(Kannabia，Messe Berlin).
Background of The ‘Mary Jane’ Exhibition
Mary Jane Berlin began in 2016 and has quickly grown into one of Europe’s most prominent cannabis and hemp exhibitions. Initially launched as a platform to showcase the versatility and potential of hemp, the event has evolved into a comprehensive trade fair and festival that bridges the gap between industry professionals and consumers.
Key Highlights of Its Background:
- Growth and Evolution: Over the years, Mary Jane Berlinhas expanded significantly, reflecting the rapid growth of the global cannabis industry. From its modest beginnings, it now attracts over 28,500 visitors and features more than 250 exhibitors from 40 different countries. This growth is a testament to the increasing acceptance and legalization of cannabis-related products across Europe and the world.
- Versatility of Hemp: The exhibition was established to demonstrate the wide range of applications for hemp, from CBD products to cosmetics, building materials, and textiles. It serves as an educational platform, promoting awareness of hemp’senvironmental benefits and its potential in various industries.
- Cultural and Business Hub: Mary Jane Berlinis not just a trade fair but also a cultural event. It includes live music, lectures, and entertainment, creating a festival-like atmosphere. The event has also become a crucial networking platform for business professionals, offering opportunities for partnerships and business deals within the hemp industry.
- Partnership with Messe Berlin: In 2024, the event will move to the Messe Berlin Exhibition Grounds, one of Europe's largestand most well-equipped venues. This move will allow for further expansion, providing better infrastructure and more space for exhibitors and visitors alike. The partnership with Messe Berlin highlights the exhibition's growing importance as a key player in the international cannabis market.
Mary Jane Berlin has thus become a central meeting point for both the business community and enthusiasts of the hemp and cannabis industries, driving the conversation around cannabis culture and industry in Europe(InStaff，Messe Berlin).
Our team also participated in this exhibition and had a very good experience. The following is the process of our participation in the exhibition.
Arrive at the site
Arrange the booth
Photo of customers
Venue environment and other merchants
Products on display at the booth
The significance of marijuana legalization
As more states legalize marijuana, the point of exhibitions like Mary Jane Berlin, and similar events globally, becomes even more significant. These exhibitions serve multiple important functions, even as legalization progresses:
1. Industry Networking and Business Development
- Market Growth: As the cannabis industry grows, there is an increasing need for professionals across the supply chain—cultivators, manufacturers, retailers, and service providers—to network, form partnerships, and explore new markets. Exhibitions provide a unique opportunity for face-to-face interactions that are crucial for building business relationships.
- Global Market Entry: Legalization is often state-specific or country-specific, and these events help companies understand new regulatory environments, consumer preferences, and market conditions, aiding in smoother global expansion.
2. Education and Advocacy
- Public Awareness: Even as legalization spreads, there is still a need for public education on cannabis use, health benefits, and safe consumption. These exhibitions often include seminars, lectures, and panels with experts who discuss the latest research, regulations, and innovations in the industry.
- Policy Influence: These events also serve as platforms for advocacy, bringing together stakeholders who can influence policy at both the local and national levels. The dialogue generated at these events can help shape the future of cannabis legislation and industry standards.
3. Innovation and Product Development
- Showcasing New Products: The cannabis industry is rapidly innovating, with new products such as CBD-infused items, cannabis-based cosmetics, and advanced cultivation technologies constantly emerging. Exhibitions are crucial for showcasing these innovations to potential buyers, investors, and consumers.
- Industry Trends: Exhibitions offer insights into the latest trends, helping businesses stay ahead of the curve. This is vital in an industry that is still in its infancy and evolving quickly.
4. Consumer Engagement and Experience
- Brand Building: As competition increases with legalization, companies need to differentiate their brands. Exhibitions provide a direct channel to engage with consumers, educate them about products, and build brand loyalty.
- Cultural Significance: Cannabis culture is deeply rooted in many communities, and exhibitions celebrate this culture through events, music, and art. They foster a sense of community and provide a space for consumers and enthusiasts to connect.
5. Legal and Regulatory Support
- Navigating Regulations: Even in regions where marijuana is legal, the regulatory landscape can be complex and constantly changing. Exhibitions often feature legal experts who provide guidance on compliance, helping businesses navigate the legal challenges of operating in the cannabis industry.
In Conclusion
In essence, while legalization opens the doors for broader cannabis use, exhibitions like Mary Jane Berlin remain vital for fostering industry growth, innovation, and education. They provide a crucial platform for all stakeholders in the cannabis ecosystem to connect, learn, and drive the industry forward.
Our team will participate in more exhibitions and look forward to communicating with global professionals to learn about cannabis culture, improve our products, and help everyone understand cannabis culture, entertainment and other fields.
